Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.
Workshops
Empathy Maps — UX Knowledge Base Sketches
Knowledge
Some of the Basic Websites & Technical SEO Checklists
The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Colours
Color in Design: Influence on Users' Actions — Tubik Blog