Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Anyone who takes responsibility for finding the potential in people and processes and has the courage to develop that potential.
An exploration of the role of a Product Designer.
99% Invisible is about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.