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Author:

Tony Ulwick

The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.

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Author:

Nathan Curtis

This article proposes a visual vocabulary of brands, systems, and products. The vocabulary denotes a design system’s varying outputs, documentation, adoption, and organizational boundaries. To conclude, the vocabulary is illustrated via complete, scenario-based example.

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Author:

Sensinum

Proof of concept in software development is a controversial topic. The person that came up with a software idea is usually convinced of its relevance. And stakeholders usually don't want to spend time on something that is not even going to be included in the final product.

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Author:

Stéphane Martin

Designers can have a more significant impact than pushing pixels and can help with the totality of what we produce. But this can only be achieved when product design is implemented from the start, at the strategy level.