The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.