While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.
A UX practitioner demonstrates 8 core competencies. By assessing each team member's 'signature' in these eight areas, managers can build a fully rounded user experience team. This approach also helps identify the roles for which each team member is most suited alongside areas for individual development.
100 tools to launch & grow your start-up without web developer, without graphic designer and (almost) without money
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.