If you want high-ticket clients, proposals make or break your business. Learn how to write a winner. Most of the time, people don't believe me when I tell them that it's 100% possible to close 80% (or more) of the deals you write proposals for.
Proposal
How to Write Proposals that Win 80% of Deals — The Startup
Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.