Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.
When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Picking a font size for the web used to be really easy. 16 points and you’re done. You could feel confident that your content would be decently readable on PC or Mac, Netscape or IE. Man, have times changed.
Use prospecting, promoting, networking, and thought leadership to never run out of clients.