The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
Knowledge
Things Are What You Make of Them: Life Advice for Creatives
From the creative mind and heart of designer Adam J. Kurtz comes this upbeat rallying cry for creators of all stripes. Expanding on a series of popular essays, this handwritten and heartfelt book shares wisdom and empathy from one working artist to others in his signature tone: empathetic, vulnerable, inclusive, and conversational. Perforated tear-and-share pages make it easy to display the most crucial reminders or to pass a bit of advice on to someone who needs it.
Craft
Things Are What You Make of Them: Life Advice for Creatives