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Author:

Nathan Curtis

This article proposes a visual vocabulary of brands, systems, and products. The vocabulary denotes a design system’s varying outputs, documentation, adoption, and organizational boundaries. To conclude, the vocabulary is illustrated via complete, scenario-based example.

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Author:

GV

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

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Author:

Laura Martin

Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.

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Author:

Jakob Nielsen

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.