Domain Experts / Subject Matter Experts / Industry Experts have invaluable knowledge that you can (and should) apply during your UX process. Domain expert involvement is not an alternative to UX research, and a domain expert is certainly neither a “user expert” nor a designer.
At the beginning of a UX research and design project a Stakeholder Interview should be conducted to find out the Business Goals, Existing Research including User Research, Competitors and Technological Limitations.
Know where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability of topics on your website. Whether you’re starting fresh or improving your existing website, Treejack is the perfect tool to get the insights you need to build an intuitive information architecture.
Tree Testing, Customer Feedback, Card Sorting, Information Architecture, Interviews